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Archive for the ‘costco cookbook’ Category

Black Friday turned into Cookbook Saturday at Costco with recipes, recipes, recipes

posted by brad wong on 2009.11.30, under costco cookbook

costcocookbook

 

It might not seem so strange these days, what with how news (see that one about minarets in Switzerland?) and non-news can amaze and baffle, that in the same place where I’ve bought tires for my family’s car as well as organic apples in bulk that I recently received a 232-page, glossy cookbook.

For free.

Yes, Costco is showing that it knows how to get to people when budgets are tight because of The Great Recession - through their stomachs.

It was a nice surprise since going into the long Thanksgiving weekend, I was so used to hearing about deep Black Friday discounts, especially on televisions, computers and video games.

The book, Home Cooking: The Costco Way, features photographs and nearly 300 recipes, as well as tips on how to stretch your food budget and recipes from noted chefs, including Mark Bittman.

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