rss feedQuestioning the logic of price matching
Do you remember that question – which has become a cliche – where a car dealer stands next to you on the lot and asks:
“What would it take for you to drive away in this car today?”
These days, with the recession still dominating discussions, I wouldn’t be surprised if it takes a lot – lower pricing, tax breaks, special discounts, access to a competitive credit rate and cash for your old model.
And with Christmas fast approaching, The New York Times ran an informative piece on the forecast for holiday retail sales since some analysts expect it to be as sobering as last year – meaning as dismal as the late 1960s.
One prognosis from the article: Flat sales.
