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	<title>tofuwatch.com &#187; sinbo brand</title>
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	<description>a blog about soybean cake and other essential topics</description>
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		<title>Bean curd flavored peanuts: Intriguing idea, but ready for the long run in the USA?</title>
		<link>http://tofuwatch.com/2009/09/bean-curd-flavored-peanuts-intriguing-idea-but-ready-for-the-long-run-in-the-usa/</link>
		<comments>http://tofuwatch.com/2009/09/bean-curd-flavored-peanuts-intriguing-idea-but-ready-for-the-long-run-in-the-usa/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 19:26:05 +0000</pubDate>
		<dc:creator>brad wong</dc:creator>
				<category><![CDATA[bean curd]]></category>
		<category><![CDATA[bean curd flavored peanuts]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[tofu]]></category>
		<category><![CDATA[sinbo brand]]></category>
		<category><![CDATA[walong marketing]]></category>
		<category><![CDATA[yeos drinks]]></category>

		<guid isPermaLink="false">http://tofuwatch.com/?p=5185</guid>
		<description><![CDATA[  As I write this, I recognize there are serious issues in the United States and the world: Health care, global economics, unemployment and international conflict. But when I was shopping at 99 Ranch in Kent, Wash. the other day, a red package with British English sitting on a shelf close to the floor caught my attention: &#8220;Beancurd [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-5186" title="beancurdpeanuts" src="http://tofuwatch.com/wp-content/uploads/2009/09/DSCF3916-225x300.jpg" alt="beancurdpeanuts" width="225" height="300" /></p>
<p> </p>
<p>As I write this, I recognize there are serious issues in the United States and the world: <a href="http://prescriptions.blogs.nytimes.com/" target="_blank">Health care</a>, <a href="http://www.pittsburghsummit.gov/" target="_blank">global economics</a>, unemployment and international conflict.</p>
<p>But when I was shopping at <a href="http://www.99ranch.com/" target="_blank">99 Ranch</a> in Kent, Wash. the other day, a red package with British English sitting on a shelf close to the floor caught my attention:</p>
<p>&#8220;Beancurd Flavour Peanuts&#8221;</p>
<p>Wow, I thought. I quickly did the food calculus: I like tofu. I enjoy eating peanuts.</p>
<p>The bag cost about $2.80. I was game.</p>
<p><span id="more-5185"></span>At home, I flipped the bag over and scanned the list of ingredients:</p>
<p> </p>
<ul>
<li>Peanuts</li>
<li>Salt</li>
<li>Taro curd</li>
<li>Fennel</li>
<li><a href="http://chinesefood.about.com/od/chinesefoodglossary1/g/star_anise.htm" target="_blank">Star anise</a></li>
<li>Cinnamon</li>
<li>Clove</li>
<li>Pepper</li>
<li><a href="http://vm.cfsan.fda.gov/~lrd/msg.html" target="_blank">Monosodium glutamate</a></li>
<li>Liquorice</li>
<li>Sugar</li>
<li>Sulfur dioxide</li>
<li>Saccharin sodium salt</li>
</ul>
<p> </p>
<p>While I like star anise in some dishes, I&#8217;ve never been a big fan of monosodium glutamate.</p>
<p>I started to wonder whether these peanuts were going to taste like some type of over-salted, monosodium glutamate-infused snack food for which some products from Asia have become famous.</p>
<p>Think: Artificially-flavored chips or fried puffs.</p>
<p>Even before I opened the package, thoughts of drinking lots of water to balance out the monosodium glutamate filled my mind.</p>
<p>The other question: How did Sinbo Brand, the maker which is based in China, actually put bean curd flavor on these peanuts?</p>
<p>Didn&#8217;t they see Steve Carell explain the <a href="http://tofuwatch.com/2009/09/tofu-maker-says-its-second-most-despised-food-in-country-wants-more-awareness/" target="_blank">truth</a> about tofu?</p>
<p>(Note: He&#8217;s in the video at the bottom.)</p>
<p>So, I opened the bag, poured the nuts in a bowl and munched on a few.</p>
<p>My conclusion: Wow. These taste just like normal peanuts.</p>
<p>Perhaps my taste buds have become dull over the years. If true, it could be one reason why I gravitate toward spicy Chinese food.</p>
<p>So, I thought I&#8217;d let the peanuts sit in the bowl overnight.</p>
<p>You know, it&#8217;s similar to cooking with a marinade and you let food sit for four to six hours &#8211; or overnight &#8211; to enhance the flavor.</p>
<p> </p>
<p><img class="aligncenter size-medium wp-image-5195" title="beancurdpeanuts" src="http://tofuwatch.com/wp-content/uploads/2009/09/DSCF3925-300x225.jpg" alt="beancurdpeanuts" width="300" height="225" /></p>
<p> </p>
<p>The next day, the same thought: These peanuts taste just as they look &#8211; like normal peanuts.</p>
<p>In a way, it is too bad.</p>
<p>Sinbo Brand might have had better luck making chili-pepper flavored peanuts.</p>
<p>Chili peppers are popular in China, especially in Sichuan and Hunan provinces.</p>
<p>But the peanut distributor, <a href="http://www.walong.com/" target="_blank">Walong Marketing Inc.</a> of Buena Park, Calif., is selling this food in the United States.</p>
<p>So, some thoughts:</p>
<p>First, the company could be pulling in money from sales &#8211; or at least enough to cover costs to have them made in China and sent across the Pacific Ocean.</p>
<p>Second, executives could be losing money from low sales.</p>
<p>Walong markets a variety of tofu <a href="http://sap.asianfoodsonline.com/NonMember/default.asp" target="_blank">snack foods</a> and other bean curd items.</p>
<p>(If you visit the site, click on the confectionary/snack and vegetable grocery links.) </p>
<p>Another possibility is that the company has spread its financial risk over various products.</p>
<p>So, if one food item does poorly in sales, profits from other items can help make up the difference.</p>
<p> </p>
<p><img class="aligncenter size-medium wp-image-5198" title="beancurdpeanuts" src="http://tofuwatch.com/wp-content/uploads/2009/09/DSCF3913-300x225.jpg" alt="beancurdpeanuts" width="300" height="225" /></p>
<p> </p>
<p>And I say it&#8217;s too bad that these peanuts didn&#8217;t win me over.</p>
<p>Sometimes, when people from the United States visit Asia, particularly China, and see food and drinks there, they might hesitate because those items can be different.</p>
<p>Encountering new types of food can be a good experience.</p>
<p>Years ago, I was in Guangzhou with some other Chinese Americans and the summer humidity was unbearable, prompting us to look for cool drinks.</p>
<p>As I recall, someone handed me a <a href="http://www.yeos.com.my/index.php" target="_blank">Yeo&#8217;s</a> canned beverage &#8211; the company is based in Malaysia and has a Singapore office - or fruit drinks made in China.</p>
<p>If I was in the United States, I wouldn&#8217;t have touched them.</p>
<p>For example, Yeo&#8217;s sells <a href="http://www.yeos.com.sg/brands/bev_asiandrinks_pop6.php" target="_blank">Lemon Barley</a>, <a href="http://www.yeos.com.sg/brands/bev_asiandrinks_pop3.php" target="_blank">Grass Jelly</a> and <a href="http://www.yeos.com.sg/brands/bev_asiandrinks_pop9.php" target="_blank">Lychee</a> drinks.</p>
<p>In Japan, my friend, Hiroshi, and I cooled down by drinking <a href="http://pocarisweat.info/" target="_blank">Pocari Sweat</a>.</p>
<p>I forgot the exact fruit flavors of what I drank in Southern China. But all those beverages were refreshing.</p>
<p>With the bean curd flavored peanuts, though, my suggestion:</p>
<p>It&#8217;s time for Sinbo Brand to return to the drawing board.</p>
<p>Now, I need to figure out what I&#8217;m going to do with those peanuts in the bowl.</p>
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